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Feb 8, 2021

Welcome to the pricing 101 crash course episode.


Pricing is always a hot topic and it can be a major stressor for business owners, entrepreneurs, and marketers out there who don’t know where to begin with pricing their online courses and services or aren’t sure whether they’re doing it in an ethical, effortless...

Feb 1, 2021

Authentic leadership is about gaining legitimacy and building trust through developing honest relationships with followers as a leader and a personal brand. The relationship that we have as a personal brand and with our community is so important. 


As a leader, the authority and a personal brand, you should be...

Jan 25, 2021

Let's shift away from that old crusty marketing textbook way of thinking and learn how to craft manipulation free messaging and what messaging you need to avoid when selling with integrity.


In today’s episode, I delve into the 4 ways your brand messaging may be manipulating your buyer into making a decision out of...

Jan 18, 2021

Today we’re talking all about sales calls. How to run them, how *not* to run them, why you need to watch out for free calls that force decision making, the online business standard and what are some of the alternatives to sales calls.


Sales psychology isn’t always harmful and predatory; it’s just human...

Jan 11, 2021

Welcome back to Good Authority as we enter into a fresh new year.


In today’s episode, we’re talking about WTF is charm pricing and does it matter?


Charm pricing is often called psychological pricing. A way to influence the buyer to purchase while thinking that they’re getting some kind of awesome deal. This is...