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Jan 18, 2021

Today we’re talking all about sales calls. How to run them, how *not* to run them, why you need to watch out for free calls that force decision making, the online business standard and what are some of the alternatives to sales calls.

 

Sales psychology isn’t always harmful and predatory; it’s just human...


Jan 11, 2021

Welcome back to Good Authority as we enter into a fresh new year.

 

In today’s episode, we’re talking about WTF is charm pricing and does it matter?

 

Charm pricing is often called psychological pricing. A way to influence the buyer to purchase while thinking that they’re getting some kind of awesome deal. This is...


Dec 21, 2020

2020 is coming to a close which means that a new year and so much possibility is just around the corner.

 

Today’s episode is all about how you can create a new set of guidelines for your ethical marketing in 2021. This episode has been broken down into four parts - pricing, storytelling, community and sales. 

 

I...


Dec 14, 2020

Testimonials and reviews have a strong swaying power but many marketers and entrepreneurs use them in a predatory, coercive and unethical way.

 

The easiest way to create trust online is to get someone else to say how great you are and it's fundamentally good for business when they do, however, your testimonials need to...


Dec 7, 2020

Welcome back to Good Authority. In today’s episode, we’re deep-diving into the world of online courses and how entrepreneurs love to sell but rarely deliver.

 

The problem with online courses is that the completion rates are extremely low. They can be as low as 10% and as high as 60%. This could be due to lack of...